Ice Cream? Why Wait?

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As I'm writing this, I'm struggling to resist the urge to go into the freezer and open another Snickers ice cream bar. This obsession started pretty recently, when apparently Snickers kicked up the marketing campaign a few notches, sending these radio commercials over the airwaves stating that their ice cream bars are one of the greatest things ever, ranking just underneath the miracle of life. It worked on me, because I bought a box of them earlier this week, the first ice cream we've had in the apartment next to those little Schwann's ice cream cups that are so awesomely awesome.

Snickers ice cream bars and I have a long, checkered past. It all started in elementary school (I'm wanting to say fifth grade), when there was some kind of deal where each week, someone in the class brought in some kind of ice cream on Fridays. It didn't really matter what kind, but parents usually opted for popsicles or ice cream sandwiches or the like, negating the need for bowls or cones. I wasn't exactly cool in fifth grade, but I thought that one way I could at least make people happy was by choosing some kind of awesome ice cream when my turn came. I knew I loved ice cream sandwiches, and so did everybody else, so that was a good, solid bet, and my road to classroom stardom was paved.

Except that when mom went to the store to get some ice cream sandwiches the Thursday night before, they were inexplicably sold out. She had to get the closest thing in the grocer's freezer instead, which happened to be (you guessed it) a box of the then-unheard-of Snickers ice cream bars. I think they had just came out, actually.

I was furious! I had no idea what the heck these Snickers bars were, but they sure didn't sound good. The candy bars were good, so I don't know why I didn't make the assumption that the ice cream would also be good. All I could think about was my classmates each getting one of these things, crinkling up his or her respective nose, and tossing it away, along with my ice cream-stardom pipe dream. Mom apologized, but there was nothing she could do, so I went with the Snickers anyway.

Needless to say, I shouldn't have been worried. These bars are so awesome that, while I was very reluctant to start passing them out at the end of the day, once I tasted one myself, I was instantly hooked. My ice-cream guru classmates all enjoyed them, and while I didn't become a cool ice-cream kid, I still appeased the jocks and bullies enough to fly under their radar for the rest of the year. And for fifth grade, what more can you ask for?

And with that said, I'm off to finish off the box.

1 Comments

Man, I haven't had one of those in years. Now I want one.

But I don't want to get out of bed and drive to Safeway.

Mmmm... caramel. Chocolate. Ice cream. But so far, far away.

Darn you, Bret! Darn you to heck!

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